LET THE GHOUL TIMES ROLL

Imagine a world where your deepest beer and finger food desires come to life...Welcome to Boos Fest, a bewitching festival for craft beer lovers and finger food connoisseurs nestled among the hills of Pierce Farm on Witch Hill! This enchanting event immerses attendees in the Halloween spirit until the last drop.

This project challenged me to take my dream festival and make it a reality through an event booklet, poster, ticket, and social media. I researched and selected the lineup of breweries and distilleries and found the location: a gorgeous estate near Salem, Massachusetts. I took inspiration from vintage Halloween decorations and cartoons, sheet ghosts, and potions, which you can see in the grainy textures, edgy colors, looming type treatments, and spooky imagery used throughout the promotional materials.

Awards
AIGA Flux Studen Design Competition Certificate of Merit in Identity in February 2022.

Credits
Art direction and imagery are self-produced.