FROM CONCEPT TO PRODUCTION

One of the goals for Senior Year Experience was to connect with upcoming graduates and promote Senior Week, a week-long celebration honoring their accomplishments and educating them about the Alumni Association. With that in mind, I designed a graduation checklist postcard meant to engage students as they prepare for graduation.

This print acts as a practical resource and collectible item during this timeframe of their education. The front features a bold typographic treatment, creating visual impact while staying in brand. The typography-focused design also allows this concept to expand into a broader series that will highlight alumni benefits and post-grad engagement. The back functions as an interactive checklist that encourages students to:

• Prepare for graduation
• Utilize career-readiness resources
• Attend future PSAA events
  
• Explore the benefits as future alumni

Beyond concept and layout design, I worked with my Creative Director to manage the full production process—ensuring brand compliance, preparing print-ready files, coordinating specifications, and overseeing delivery to guarantee accuracy and on-time distribution. The front of the postcard was printed on full-color coated stock to create a high-quality, polished feel, while the back uses uncoated stock to allow students to easily write and personalize their checklist as they approach graduation. 

By creating a physical takeaway, students leave events with a tangible reminder of upcoming deadlines, resources, and opportunities to stay connected and engage beyond their time at Penn State.

Credits
Imagery and brand assets are from Penn State Alumni Association’s brand guidelines.
Creative Direction by Keely Pompella.