BRAND IDENTITY


FOR THE LOVE OF COFFEE & LONG DOGS

Long Beans Coffee Co. is a dachshund-inspired mobile coffee truck serving handcrafted drinks and dog-loving vibes across central Pennsylvania. The brand is rooted in big love for coffee and long dogs—built to fuel your everyday caffeine cravings with personality and heart.

I partnered with founder, Riley Fisher, to create a cohesive brand identity that felt both authentic and elevated in a popular and competitive mobile coffee market. The goal was to establish a visual system that reflected the brand’s playful, warm personality and supported growth across both digital platforms and physical touchpoints.

We worked together to make sure that the heart of the brand reflected and celebrated the friendly neighborhood feel, Riley’s love for her daschunds, Milo and Maeve, and the offerings of the brand. This foundation directly shaped the visual identity of Long Beans Coffee Co.—playful, confident, loyal, and grounded in love.

MY ROLE & PROCESS

I managed the project from concept through final delivery—facilitating conversations, presenting progress, incorporating client feedback, preparing production-ready files, providing guidance on print specifications and production considerations, and delivering a strong brand that meets the client’s needs and vision.

This project highlights my ability to:
  • Build a brand from the ground up
  • Think strategically across digital and physical touchpoints
  • Prepare files for and coordinate real-world production
  • Provide my client with tools for long-term success
  • Communicate and collaborate with clients and vendors


DELIVERABLES

I developed a complete identity toolkit, including:
  • Primary and secondary logos
  • Typography system tailored for versatility and personality
  • Curated color palette that balanced bold impact with fun, approachable warmth
  • Brand Book outlining usage standards
  • Social media assets to support ongoing
  • Canva Brand ToolKit and templates to allow the client to create consistent, on-brand materials as needed
  • Print collateral—stickers, menus
  • Trailer Wrap

Each asset was crafted to feel purposeful and flexible enough to grow with the business, as one of Riley’s goals is to someday expand to a brick-and-mortar storefront.

GETTING THE BRAND ON WHEELS

One of the most exciting parts of the project was bringing the brand into the physical world through the design of the coffee trailer wrap. This wasn’t just surface decoration—it was environmental design that had to work at scale, maintain visual cohesion from a distance, and communicate the brand’s personality instantly.

The trailer wrap design needed to:
  • Create visibility at crowded events
  • Stay true to the brand while maximizing impact at a large scale
  • Work with production constraints like material application, trim lines, and trailer dimensions

If you’re ever in Lycoming or Clinton County, be sure to keep a lookout for Long Beans Coffee Co.!









Credits
Art direction and creation are self-produced.